The "Al-Jawhara Boulevard" project in Aleppo is a massive developmental and investment undertaking. The memorandum of understanding (MoU) for this project was signed in January 2026, marking a significant milestone in the city’s economic and urban recovery.

Here are the comprehensive details of the project based on the latest information:

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‍1. Location and Area

• Location: The project is situated in the Khan al-Asal area of the Aleppo Governorate.
• Total Area: It spans a vast territory of 40 hectares (approximately 400,000 square meters).

2. Executing Entities and Partners

• The agreement was signed between the Aleppo City Council (represented by Talal Al-Jabri) and the Saudi firm "THE CORE" (Business Core) (represented by CEO Ali Rashid Al-Shehri).
• This project is part of a larger wave of major Saudi investments in Syria announced recently.

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3. Key Components of the Project

The project is designed to be a new "lung" for the city of Aleppo, featuring:

• The Main Walkway (Boulevard): A central promenade nearly 2 kilometers long, dedicated to walking and outdoor physical activities.
• Cultural and Entertainment Facilities: Including an open-air theater and amphitheater for events, as well as a fully equipped convention center.
• Aesthetic and Water Features: Dancing fountains and artificial water bodies to enhance the atmosphere and climate.
• Green Spaces: The project aims to increase the afforestation rate in the area by 300%, creating open parks and shaded pathways.

Service Sector: A collection of international restaurant chains, cafes, and extensive parking facilities to accommodate visitors

4. Strategic Significance (Aleppo Vision 2026)

• Improving Quality of Life: It is designed as an open urban breathing space for all demographics (families, youth, and the elderly), rather than a closed-off investment.
• Revitalizing Tourism: The project seeks to reposition Aleppo on the regional map for business and leisure tourism.

Synergy with Infrastructure: This project coincides with other plans to upgrade Aleppo International Airport (to accommodate 15 million passengers) and the establishment of "Flynas Syria